was there coca cola on the lord of the rings ring

I think there is no other better way of understanding the concepts by using examples, including in advertising. Once the customers are exposed to such brain activators, the customer’s brain is made to believe the further decoding of the information by itself and taking the action on it without giving any acknowledgment to his conscious mind.

By this technique, advertisers expose customers to the image of the products and brands, without making them consciously aware of it. Advertisers have found a way to separate the best from rest by using an informal concept of subliminal marketing. Today, the supermarkets are filled with various consumable items with differed options and companies are spending billions on advertising every year and the rate of expanding is also growing exponentially. The subconscious mind is like a sponge which absorbs information which is fed to it. Our senses are continuously blitzed with heaps of information and only a small part of that information is absorbed by our conscious mind, however, our subconscious mind absorbs almost everything. Many people might not be consciously aware of that fact they are being exposed to the subliminal advertisement and the implications of it which will change their behavior, attitude, and action after viewing/listening to such advertisement. Subliminal advertising is a different kind of marketing technique where a message is intentionally embedded in an image or sound for a very short period of time. Subliminal Marketing is a way of transferring a message by stimulating the unconscious mind of the recipient, without him/her consent. The more the advertisement is clever, the better we feel about getting it and the more we feel good about the product. Whether with its double-meaning logo or with the some Photoshop tricks, subliminal advertisement adds the aspect of cleverness to meet the criteria. Studying the long gone history of advertisements, we can say that it has been subtle. David Ogilvy, known as the father of modern advertising once quoted that -Ī good advertisement is one which sells the product without drawing much more attention to it. From the newspaper era to the radio, to television, and to the most recent one the Internet, each revolutionary technique has changed the way how we get involved with new concepts, products, companies, and brands.įor any product to be seen by customers, advertisement plays an important role and they need to be attractive and dynamic without being forceful. With the advent of technology, people have been exposed to new information by the different means.

Was there coca cola on the lord of the rings ring